The founders' thesisWe're not from beauty.
That's the point.
Most agencies serving aesthetic clinics come from inside the industry. They've worked at one clinic, they go open an agency, they do for other clinics what worked at the first one. The pattern is recycled. The marketing looks the same. The results plateau. We came in from outside — from three years of building acquisition systems in real estate, optics, and creative production. The systems we built for €15K-ticket purchases and reputation-led services translate directly to €600 injectable treatments and premium clinical positioning. The visual language we built for editorial campaigns translates directly to clinic content that doesn't look like an ad. We chose to focus exclusively on aesthetic practices because we believe the industry deserves marketing built with the rigor we've spent three years refining elsewhere.
Vertical Nº 01 · Real Estate
Long sales cycles. High consideration.
Six-week customer journeys. Six-figure tickets. We built and ran the lead-gen funnel and editorial content for property brands across three markets. Same operational rhythm as a clinic with a treatment package — different vocabulary.
Vertical Nº 02 · Optics
Trust-led. Reputation-dependent.
Where buyers research for weeks before they walk in. Where the showroom experience has to match the advertising. We ran paid media and content for premium brands across Europe for over two years.
Vertical Nº 03 · Creative Production
Visual-first. Editorial standard.
Where the marketing has to look like the work. Where every shoot is the brand. We produced photography and film for creative-led brands where production quality is the entire offer.
We've left those industries behind. Aftercare exists to apply what we learned — exclusively to clinics.